Dentons puts home-grown talent at the heart of marketing campaign
Dentons is putting home-grown talent at the heart of a marketing campaign designed by MadeBrave as the law firm celebrates its Scottish operations’ 150th anniversary.
Lawyers and support staff from across the firm are starring in a range of short films as well as print and digital advertising, which goes live today.
The “Home Grown” campaign celebrates the firm’s talented staff in Scotland and shares inspiring stories from their work and their wider lives.
It traces its roots in Scotland back to 1871, when David Maclay, David Murray, and John Spens founded their eponymous practice in Glasgow.
The firm was the first in Scotland created specifically to practise commercial law.
It also employed the UK’s first female lawyer: Madge Easton Anderson joined the firm as an apprentice in 1917, at the same time as starting her law degree at the University of Glasgow, and was allowed to become a lawyer following a Court of Session judgement in 1920.
The business became part of Dentons, the world’s largest law firm, in 2017.
Claire Armstrong, Dentons Scotland’s managing partner, said: “We are so proud of our people and our strong roots in Scotland that it felt really natural to put them at the heart of our ‘Home Grown’ campaign.
“Since our merger in 2017, our talented lawyers have driven deals around the corner and around the world.
“They’ve used their expertise to serve both clients at home and partner with colleagues in our other offices to share their talents further afield.”