The partnership will see the law firm’s branding emblazoned across the back of the original Open Goal Broomhill FC home and away shirts, brand visibility on home matchdays at Broadwood Stadium and also the creation of bespoke digital content features throughout the season.

Open Goal’s marketing manager, Michael Pentland, said: “Jones Whyte are a young, ambitious and innovative organisation who have enjoyed huge success in their field by challenging traditional methods in legal services.

“We are delighted to welcome the team on-board as one of our main kit partners and creating some fun, innovative digital opportunities to engage with our viewers and supporters. We look forward to working with Greg and the team at Jones Whyte and thank them for the support.”

Greg Whyte, managing partner of Jones Whyte, said: “We love Open Goal. It’s the funniest football show in the UK. Their project with Open Goal Broomhill is ground-breaking and one we are proud to support as official legal partner.

“As a relatively young firm which has experienced rapid growth over the last nine years, I see a lot of similarities between ourselves and the team at Open Goal, including mutual support for all levels of football in Scotland.

“We are all excited to see what the season and partnership have in store.”