Scotch beef and smokies to gain protected status in Japan
Scottish delicacies are to enjoy geographical indications (GIs) in Japan after the country struck a deal with the UK government.
The foods to be protected in Japan include Scotch beef and Scotch lamb, Arbroath smokies, Orkney Scottish island cheddar and Traditional Ayrshire Dunlop cheese.
GIs stop counterfeit products from appearing on the market.
Grant Moir, managing director of AK Stoddart, a supplier of Scotch Beef, said: “Since Stoddarts started to supply beef to Japan back in 2019 the brand attributes of Scotch beef has always been a major draw for the Japanese market.
“With the recent announcement that the geographical indication is to be formally recognised, this will only enhance and strengthen the Scotch and Stoddart’s brand in Japan.
“Scotland has long been admired for its food and drink heritage and this will only benefit the global reputation of Scotland.”
The UK will protect the GIs of several Japanese products including Hokkaido wine and Hiba beef.
Greg Hands, the trade policy minister, said: “The UK’s excellent selection of unique, high-quality products are highly sought after around the world.
“Consumers in Japan can now be assured that they are enjoying the authentic taste of great British food and drink.
“This announcement not only protects beloved British delicacies like Scotch beef and Cornish pasties, but also gives UK producers added confidence when selling into Japan, part of our plan to help British businesses grow and export more.”