Shoosmiths links £1m bonus pot to lawyers’ use of AI

Shoosmiths has become the first major law firm to link a firmwide bonus to the use of AI by its workforce.
The firm has set an annual target of one million Microsoft Copilot prompts which, once made, will unlock a £1 million bonus pot for staff in its new financial year.
David Jackson, CEO at Shoosmiths, said: “We believe AI is a powerful enabler – one that can help us deliver smarter, faster, better results for our amazing clients beyond what any other law firm is doing.
“This initiative is about creating a culture where everyone plays a role in embracing change and using technology to raise the bar on client service.
“Our passion for innovation is driven by our deep focus on client outcomes. We don’t fear AI – it won’t replace our people. Instead, it frees them to spend more time on the human-to-human work that really matters: solving problems, building trust, and supporting clients through complexity.”