Scott Whyte

The new name will feature for 24 hours across the company’s website, with logos, social media and radio advertising all reflecting the change on a day that marks a call to action for accelerating gender parity.

Managing director Scott Whyte said: “The world is coming together to celebrate the achievements of women whilst also raising awareness of gender inequality.

“At Watermans, we recognise the progress that has been made towards equality for women in the past, but also the significant level of inequality that women still face in every aspect of life. It is appalling that, as a society, we are still so far short of an equal standing.

“While changing our name to Waterwomans is for one day, our commitment to change extends to working every day for a more inclusive space for women.”